Legal

Privacy Policy

Effective Date: January 1, 2024  |  Last Updated: January 1, 2024

At Lighthouse Limo Service, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services. By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal information:

Information You Provide Directly:

• Full name
• Phone number
• Email address
• Pickup and drop-off locations
• Event date and details
• Payment information (processed securely through third-party processors)
• Any additional information you provide in booking forms or messages

Information Collected Automatically:

• IP address and browser type
• Pages visited and time spent on our website
• Referring website or search terms
• Device type and operating system

2. How We Use Your Information

We use the information we collect to:

• Process and confirm your transportation bookings
• Send booking confirmations, reminders, and updates
• Communicate with you about your reservation or inquiry
• Send promotional and marketing messages (only with your explicit consent)
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure the security of our services

3. SMS & Text Message Communications

If you opt in to receive SMS text messages from Lighthouse Limo Service, the following applies:

• We will only send text messages to numbers that have explicitly opted in
• Message types include: booking confirmations, appointment reminders, and (if separately consented) promotional offers
• Message frequency varies based on your activity and preferences
• Message and data rates may apply
• You may opt out at any time by replying STOP to any message
• Reply HELP for assistance
• We will never sell, share, or rent your phone number to any third party for marketing purposes

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our business (e.g., payment processors, CRM platforms, SMS providers) — bound by confidentiality agreements
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

5. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use cookies to:

• Remember your preferences
• Analyze website traffic and usage patterns
• Improve website functionality

You can control cookie settings through your browser. Disabling cookies may affect some features of our website.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-Out: Opt out of SMS communications at any time by replying STOP
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time

To exercise any of these rights, please contact us using the information below.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Lighthouse Limo Service
Biloxi, Mississippi
Phone: (228) 797-5466
Email: info@lighthouselimoservice.com
Website: lighthouselimoservice.com